We use merino wool socks for rucking, training, and every-damn-day wear. We rarely wash them and when we do it’s usually just laying them out in the sun. It’s not unusual to travel for a week or longer with only two pairs of merino wool socks - if you have to put a tuxedo on, James Bond, we recommend the black ones. They don’t take on stink, they wick moisture to better prevent blisters, and they’re way more durable than synthetics. If you could have only one pair of socks for the rest of your life, you’ve come to the right place.
BUILT IN THE USA WITH OUR SCARS LIFETIME GUARANTEE
Just like any Green Beret would stress, socks are life or death to us. We proudly build our merino wool socks in the USA and back them with our Scars Lifetime Guarantee. If you ever wear them out, we’ll replace them no questions asked, and buy you a beer at our HQ in Jax Beach, Florida, so you can share your story. This is the best (and most fun) guarantee on the planet.
They don’t take on stink easily. Legend goes that Jason, GORUCK Founder, went 6 weeks without washing them after wearing them every day (no big deal), then had his entire workout crew smell them.
“There’s a little taste, but no smell”
“One of the first things you learn as an infantryman is taking care of your feet. Anybody that’s successful in Special Operations Selection knows how important their feet are especially when you have to move lots of miles”
- Tim Kennedy
“You will never pass Special Forces training if you don’t learn how to take care of your feet.”
This was 2004 and my interest in socks, and footcare, became an obsession right then and there.